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Waterville Valley New Hampshire Skiing and SnowboardingWaterville Valley New Hampshire Skiing and Snowboarding


Shopping in the Valley

1829 Outfitters

Sport Thoma, with locations on the mountain and in Town Square, is proud to feature products from The North Face, Spyder, Oakley, Smith, and more. Come on in to explore the outdoors with a variety of outerwear, backpacks, footwear, goggles, sunglasses, and technical clothing. 603-236-5005.


Nominated by New Hampshire Magazine as one of the best independent bookstores in New Hampshire, browse through our selection of best sellers to find that perfect book to curl up with, or explore our regional titles and learn more about this area of New England. We have a special, dedicated section of non fiction mountain adventure books like you will find in no other store. Our kids’ book room has plenty of choices for avid readers as well as for those more reluctant young readers. Picture and board books will keep even the youngest entertained. Looking to find something particular? We’re always happy to order it for you! Gift cards available. • 603-236-4544 

Dreams & Visions Gifts

Located at the entrance to Town Square, we have something for every occasion. Our staff is always happy to help you find that special gift, or a remembrance of Waterville Valley for yourself. With our selection of pottery, candles, home accents, Dale of Norway sweaters, jewelry, skin care products, and more, you’re sure to find the perfect item! We are proud to carry a broad selection of New England made products as well. Gift cards available. • 603-236-2020.

Jugtown Country Store

Jugtown Country Store is the one stop for all of your shopping needs. We offer a wide selection of grocery items as well as specialty foods and cheeses, a vast selection of wine and beer, fresh hot coffee & bakery items to go, newspapers, deli meats, local New Hampshire and New England goods and much, much more! Stop on by and say hi, we are conveniently located in Town Square. • 603-236-8662.

Pig Pens Ice Cream & Candy

Come in and enjoy a delicious scoop of ice cream and some sweet candy treats! PigPens Ice Cream & Candy has a wide selection of candies, fine chocolates, ice cream and novelty treats. Rain, Snow or shine…PigPens Ice Cream & Candy is always a fun and tasty time! 603-236-3301.

Toad Hall Toys

Fun activities for the kids of all ages! Games, puzzles, and crafts for the indoors as well as sleds and snow toys for play time in the winter. Do the kids want to shop on their own? Gift cards are available in any denomination. • 603-236-4544.

The Valley Brand

Offering the largest selection of Waterville Valley apparel and accessories. Whether you are buying something for yourself or a gift for a loved one, The Valley Brand offers selections and styles for everyone. We have a wide selection of classic and original design Waterville Valley T-shirts, hats, sweatshirts and Hoodies, fleeces, gifts and accessories and a whole lot more. 603-236-8000.

White Mountain Athletic Club Pro Shop

Forget your bathing suit? Tennis balls, hat, sunscreen? We have all the accessories in a variety of styles and sizes. WV T-shirts, arm floaties, sweatshirts, Nike and Adidas tennis wear, sneakers, swim goggles and lots more! New release DVDs and videos too!